Operations Management in the Travel Industry

Operations Management in the Travel Industry

Author: 
Robinson, Peter
Place: 
Wallingford
Publisher: 
CABI
Phys descriptions: 
xxxiii, 342p.: ill.; tables, charts
Date published: 
2016
Record type: 
Editor: 
Robinson, Peter|Fallon, Paul|Cameron, Harry|Crotts, Jhon
Edition: 
2nd ed.
ISBN: 
978-1-78064-611-4
Bar code: 
1038445
Call No: 
338.48 OPE
Abstract: 

Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.

Language: 
Date created: 
Tuesday, April 17, 2018