Management - Leadership

Publisher: 
Harvard Business School Press
Source: 
Harvard Business Review,January-February 2011,pp.147-61
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Corporate Author: 
Fellows of Harvard Business College
Call No: 
658.511 FEL
Publisher: 
Harvard Business School Press
Record type: 
Author: 
Hout, Thomas M.; Ghemawat, Pankaj
Publisher: 
Harvard Business School Press
Source: 
Harvard Business Review, Dec. 2010, pp. 95-103
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Author: 
Rosenzweig, Phil
Publisher: 
Harvard Business School Press
Source: 
Harvard Business Review, Dec. 2010, pp. 87-93
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Author: 
Edelman, David C.
Abstract: 

The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function?s traditional strategies and structures. For marketers, the old way of doing business is unsustainable.

Publisher: 
Harvard Business School Press
Source: 
Harvard Business Review, Dec. 2010, pp. 62-69
Record type: 
Author: 
Pozen, Robert C.
Publisher: 
Harvard Business School Press
Source: 
Harvard Business Review, Dec. 2010, pp. 51-58
Record type: 
Publisher: 
Harvard Business School Press
Record type: 
Publisher: 
Harvard Law School
Record type: 
Subject: 
Publisher: 
Harvard School of Public Health
Record type: 
Subject: 
Author: 
Kehoe, Jeff
Publisher: 
Harvard Business School Press
Source: 
Harvard Business Review, Vol. 96, No. 1, January-February 2018, pp. 152-154
Record type: 
Date published: 
2018