Creating Shared Value

Creating Shared Value

Subtitle: 
How to Reinvent Capitalism and Unleash a Wave of Innovation and Growth
Author: 
Porter, Michael E.
Publisher: 
Harvard Business School Press
Record type: 
Responsibility: 
Kramer, mark R., jt. author
Journal Title: 
Harvard Business Review
Source: 
Harvard Business Review,January-February 2011,pp.62-87
Abstract: 

The concept of shared value—which focuses on the connections between societal and economic progress—has the power to unleash the next wave of global growth. An increasing number of companies known for their hard-nosed approach to business—such as Google, IBM, Intel, Johnson & Johnson, Nestlé, Unilever, and Wal-Mart—have begun to embark on important shared value initiatives. But our understanding of the potential of shared value is just a beginning. There are three key ways that companies can create shared value opportunities:| By re conceiving products and markets| By redefining productivity in the value chain| By enabling local cluster development Every firm should look at decisions and opportunities through the lens of shared value. This will lead to new approaches that generate greater innovation and growth for companies—and also greater benefits for society.

Language: 
Date created: 
Thursday, February 14, 2013