Creating and Maintaining Global Connections: Agro-business and the Precarious Making of Fresh-cut Markets

Author: 
Ouma, Stefan
Publisher: 
Taylor & Francis
Date published: 
2012
Record type: 
Journal Title: 
Journal of Development Studies
Source: 
The Journal of Development Studies, Vol. 48, Issue 3, March 2012, pp. 322-334
Abstract: 

This article reconstructs the evolution of a multinational fruit processing company from Ghana. Starting from the perspective that firms more generally aim at achieving stability in intra- and extra-organisational relations, the article explores the practical means (organisational forms, resources, technologies, strategies and routines) through which the case study company achieved relational stability in global markets, but also shows how this was eroded in changing market environments. Extending out from this case study, the article also addresses the questions why some agro-business firms in Africa have developed more sophisticated high-value market connections while others have not and whether foreign direct investments can serve as catalysts for agro-industrialisation.

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CITATION: Ouma, Stefan. Creating and Maintaining Global Connections: Agro-business and the Precarious Making of Fresh-cut Markets . : Taylor & Francis , 2012. The Journal of Development Studies, Vol. 48, Issue 3, March 2012, pp. 322-334 - Available at: http://library.africa-union.org/creating-and-maintaining-global-connections-agro-business-and-precarious-making-fresh-cut-markets-4

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