Achieving Competitive Advantage through Innovation

Author: 
Song, Wei
Place: 
Hershey, PA
Publisher: 
IGI Global
Date published: 
2012
Editor: 
de Pablos, Patricia Ordóñez
Source: 
Knowledge Management and Drivers of Innovation in Services Industries
Series: 
Advances in Knowledge Acquisition, Transfer, and Management
Abstract: 

Innovation in the service/retail sector has not been fully examined in the non-Western literature. This preliminary work presents a study that was conducted in Shanghai, China. Three sets of the literature are consulted: Porter's Generic Strategies Model, Hunt's Resource Advantage Theory (R-A), and previous studies in the service and retail sectors. Findings developed from six selected successful Chinese supermarket companies have identified three types of innovation adopted by Chinese retailers: Technology based, non-technology based, and resource based innovation. The study takes a qualitative approach by using the methods of documentation survey and in-depth interviews with a panel of ten supermarket experts. Some managerial implications are explicated, and the limitations of the study and directions for future studies are discussed.

CITATION: Song, Wei. Achieving Competitive Advantage through Innovation edited by de Pablos, Patricia Ordóñez . Hershey, PA : IGI Global , 2012. Knowledge Management and Drivers of Innovation in Services Industries - Available at: http://library.africa-union.org/achieving-competitive-advantage-through-innovation

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